Building up your content with blog comments
“Yeah, our company has a blog…”
Sound familiar? Lot’s of companies have blogs, but most of the staff and management have no idea what that blog is about. If you have employees, even if they aren’t responsible for your blog, they could be a super valuable addition to your blog and it’s overall performance.
Just by making a comment or two a couple of times a week.
This also holds true for your marketing network. You spend a lot of time networking with other companies, right? Are you networking your business blog with a tenth of the same effort?
I’ll stop being cryptic here and get to the point.
Blog comments rock!
Your employees and your network of friends should be making comments on your company blog wherever possible. The logical place to start is within your own organization. If you have employees, ask them to READ the company blog. You don’t have to tell them to post comments, but you might suggest that they get involved from time to time. Comments are new content. And new content is one of the main objectives for your company blog.
It also helps your potential customers get familiar with your organization. If they know that “Timmy” is in charge of shipping, then they know who to email should they have a shipping problem.
It also shows your readers that your business is a real business. That your company is a group of great people that can provide whatever product or service you sell. It builds trust.
But to have a comment friend you have to be a comment friend. That means taking your networking relationships to a new level. If companies within your network have and maintain a blog, take the time to read that blog. Take the time to make comments on that blog if it’s something that interests you or pertains to your industry.
I know there’s this whole “do follow”, “no follow” blog controversy going on. With comment networking it doesn’t matter. Don’t get wrapped up in the follow tag hoopla. Links are links and the blogs within your network are working at building traffic just like you are. If you are a regular commenter on several blogs that are related, your traffic will grow. Whether it’s search traffic or blog traffic, it’s traffic.
And one hand washes the other. These companies are blogging too. When they see that you are contributing to their blog, many of them will return the favor by reading your blog when they can and commenting on your blog posts where relevant.
This is how blogs grow. This is how business blogs become business communities. And this is how you can improve your overall sales and web presence.
Don’t discount comments on your blog. They are powerful additions and can help your site and it’s content grow. If you take heed to the “content is king” credo, then you absolutely must take the time to work on the comments section of your business blog.