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Mistakes – Errors when blogging

Sooner or later it’s going to happen.

You or your employee or your pro blogger is going to make a mistake. They are going to write something that is not based on fact. Or they will write about a service or product you don’t offer. Even worse, they might post a sale price for a product or service that is far below what you can sell it for….

Errors when blogging happen. I’m not talking about typos, because a typo can be helpful with your search traffic. If you made a mistake in typing your blog post it might help your business. Because if you typed it incorrectly the odds say that other people might make the same mistake.

Nope, I’m talking about real mistakes. Errors in posts that can hurt you and your business.

So what is the best way to handle a bad blog post with an incorrect price? Really this comes down to you and your company policy.

You do have a policy when it comes to your website and it’s content, right? :)

It’s my reason for this post. If you don’t have a plan of action ready for this minor problem it could turn into a major problem. You don’t want customers beating down your door for a sale price you’ve got posted on your blog that is an error if you don’t have any idea how you intend to handle it.

Having a plan for errors can make the action quick. Decide in advance what you plan to do with posts that are causing you trouble. Are you going to out and out delete that day’s post? Are you going to edit it and act like it was never there? Are you going to honor all prices no matter what the cost to you and your firm?

These are questions that you need to answer. Sorry, I can’t give you this one. I can tell you what our policy is here when it comes to deleting a post.

We don’t.

In my opinion deleting a post or editing it to read like the error was never there is a mistake. Because some of your customers did in fact read it. You want them to do business with you and your company, right? So my take on errors is that we should face them head on. That’s what the comments are for in my opinion.

But that’s our policy. Your company policy when it comes to your blog may be completely different. It’s not for me to say what is right and what is wrong in this regard.

My only suggestion to you is that you have a policy about your blog and your website. Not just about errors, but about it’s content as a whole. Having an online plan is just as important as having a store policy for a bricks and mortar business.

The more things you prepare for, the less chaos your company has to endure. it’s hard enough to make a business work on the internet. Working to streamline things will make it much smoother.


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