Blog Post Writing: Hitting Topical Targets
“If you aim at nothing, you’ll hit it every time”
~Unknown
One of the primary goals for any business blog is to land keyword search engine listings for words or phrases related to the company, product, or service. Which may sound easy at first glance, but usually ends up being a tad more elusive than most blog writers expect.
Because many blog writers think they know exactly what words to target, never using any reference to see if they are actually right. When there are some great tools out there that blog writers can use to make their blog posts have a better impact in the search engines.
As a company blog writer, you probably do have most of the bases covered when it comes to posting about your products or services. Where you may be going wrong is with how you shape your blog post about that topic. For example, today I decided to make my article about writing a blog post. Nothing extraordinary there. But before titling the blog post, I did a little research first.
I went over to the Google Keyword Tool and typed in the term “write a blog post”. What came back were the number of searches for that term last month, as well as similar search terms and their corresponding search numbers.
Two things happened. First, I saw that there was a term that had higher search volume, blog post writing, and second, I found that it actually hit my topic better than my original plan for the title of this post.
Helping me reshape my post.
Understand, I do not suggest you write your business blog only for the purpose of gaining good keyword listings. Listings alone are not enough to make your blog a resource for your company and your potential customers. You should be writing an honest business resource when it comes to your blog. But it doesn’t hurt to optimize the content that makes up that resource.
It then targets more users that are actually searching for what it is you have to offer. It does in fact make your weblog more useful to it’s readers and more effective overall.
Better content, planned content, focused content. (notice the theme here?)
Yup, content is king. However, you need to maximize the impact your content can make.
Tags: Blog Content Writing, business blog seo, content is king