Cool companies, cool company bloggers
Let’s face it, I’m a nerd. I’m not cool, but like most uncool guys, I sometimes wish that I was.
At times, I even try to act cool.
But cool and business don’t always go together. So acting cool on your business blog may not be helping you in the way that you think it should. It might actually be hurting your blog and your website sales.
Why?
It really comes down to your particular demographic, your readership. What do you sell? More importantly, who are you trying to sell it to? Who in fact is really buying your products or services?
Lost yet? No worries my chilly friends.
Let me give you an example. Though this is really blaring, it should turn the lights on for you.
Let’s say you run a blog about arthritis. Which is pretty boring and clinical to start with. So you try to spice it up a bit in your daily blog posts. Giving ‘props’ to Doris from Seattle, “cuz she be da shiznit.”
Feel me?
it just doesn’t hit your market. Talking like Snoop Dogg on your blog that’s targeting an older readership is not going to help your bottom line, it’s going to hurt it. Because it’s pretty likely that Doris from Seattle doesn’t listen to Snoop, nor does she know if being the shiznit is good or bad.
So by trying to make your blog post cool, or make yourself look cool, you might in fact actually look like a total dork to your potential customers. If your audience is the baby boomers, why would you talk to them like you are marketing to Generation X? They won’t understand the lingo for the most part, and if they do understand, they will label you as a “kid”. Not because you are one, but because you are younger than they are.
Most people don’t want to do business with a kid. They want a pro. An expert. An authority. You don’t have to pretend that you are older then your readers, but you don’t have to go out of your way to look younger and more hip either. The point of your website is to make sales. So hone your blog posts to do just that.
It’s cool to make money. But you don’t have to be cool to do it. Focus on professionalism. Stay targeted on your products and services and how you want to present them to your blog readers. Remember, your words paint a picture of you and your company.
So what picture do you want those potential customers to see?
Tags: bloggers, Blogging, company, corporate, presentation