Part of the idea behind a business blog is to build an atmosphere of community within your website. You want your users to get involved. To post comments and questions on your blog as they relate to your product or service. But what about those naysayers and haters? The people that post negative comments on [...]

Blog posting every day is not a difficult task. Especially if you write about something you love. In the case of your business blog, you should love your company, therefore you should love what you are writing about. But are you trying to bring down the house with every blog post? Over thinking and over [...]

What are your potential readers looking for? Are you sure you know? Sure, you know the basics because you are most likely monitoring your statistics. So you know what they are looking for to get to your site NOW. But you already have those listings and have covered those topics. What are the potential users [...]

So now your a pro blogger and you’re blogging away each and every day. Then it happens. You never saw it coming. Your flow and passion have driven you and you’ve never had a problem coming up with something to write about. Until today. Writers block. It happens to everyone. You can be super passionate [...]

How can you make your blog posts better? If you have a corporate or small business blog, one of the ways to make your blog post better is to stop and think before you make that post. What product or service are you posting about? How exactly do you want to describe whatever it is [...]

The other day one of our readers busted me out in one of my posts. Mostly because I had not added the front end to the site yet and we didn’t have much company information or any of my personal information as to who we are and what we do. She was right, and it [...]

Today one of my clients asked me the million dollar question about whether or not he should sell advertising on his company blog. My answer, every time a client asks me this, is… Hmmm. The reason I always stop to think about my answer to the blog advertisement question is that it’s different for each [...]

I’m not a baseball fan, nor do I claim to be someone that knows much about the game. When I lived in Seattle I used to go see the Mariners play from time to time, but that’s about the extent of what I know. But today I was thinking about blog posts and baseball, believe [...]

How do you talk to your users? Because when you have a business blog, that’s what you are doing. Talking to your users. But are you really talking to them? Or are you writing to them? It’s an important question to ask yourself when optimizing your blog for your clients or potential clients. I often [...]

Do you know who your potential clients or customers are? Do you know what they are looking for and how they are looking? It’s extremely important to understand just how your clients or customers might get to you in order to blog effectively. The reason is that you want to hone your posts and post [...]