Corporate blogs, unimaginative failures
An interesting quote on business blogs in The Wall Street Journal today:
Many businesses have launched corporate blogs in an effort to better communicate with customers and capture a little Web-2.0 mojo. But Huffington Post they ain’t: Not only are these corporate blogs boring as paint, but the businesses behind admit they don’t have much value.
Yup. It happens to many corporate blogs because they don’t have any idea how to talk to their readers. I’ve written about it here before, but it bears covering again. You need to talk to them, not AT them.
Filling your blog full of technical jargon and business speak specific to your trade or service is not the right way to write your company blog.
Nope, you need to be a person to your readers. A real live person that they can relate to. If you cannot achieve that then you need to consider having your blog written professionally.
Getting good listings from the search engines for your products is a good thing. Offering a real resource to potential clients and customers is much better. Consider them first. Your keywords second. The keywords and search engine listings will come in time if you have faith. Make your number one goal be to provide a legitimate resource and you can’t go wrong.
January 3rd, 2010 at 9:43 pm
Great post pertaining to search engines. Definitely better than anything I’ve ever seen posted by Matt Cutts.