Blog talk vs blog tech
Why do they read what you write in your daily blogging?
More important, who is ‘they’?
A blog can take a turn for the worse when it comes to traffic conversion, without the blog owner even understanding why. Likely, it’s the content you are adding to your blog.
More specifically, the content you are adding might be more technical. Targeting a whole different readership and user base. If you only write technical stuff about your particular industry, your search terms are going to draw, you guessed it, technical people in your industry.
Now that’s all good and fine if you have products that you sell that are geared to that particular demographic. But it’s a train wreck if you are writing tech papers each day on your blog, but your desired audience is the end user, who doesn’t have the foggiest when it comes to the technical side of your business. If you write about part numbers and headaches with vendors, but your intended users really only want to hear about the basics, you’ll run into real conversion problems with the traffic you get.
You need to talk to your users, in a language they can understand. You need to know what your buyers search for to get to your products and services. What do they search for to get to your most successful competitor? There are ways to find out, and this is something you need to know.
Your blog is a venue to talk to your customers, not write tech papers for your industry. It’s to gain new clients and for customer service.
Work on your blog posts and your blog post topics. Try not to get sidetracked into the technical zone.