Updating your blog
Who is maintaining your blog for you? And how often are they updating that blog?
Now I know I didn’t post to this blog yesterday, but I should have. In fact, you should have a regular schedule for your posting. As often as possible really.
Likely, one of the main reasons you added a blog to your company website is that you were looking to build your search engine ranking by adding content for your website gradually. So that it was naturally growing. Which is what the search engines are looking for these days.
But you’re not alone in this. Unless you have a business niche that is pure as the driven snow, with very few competitors, it’s very likely that they have a blog as well. Four or five years ago, when blogs were new, it was a lot easier to take your blog to the top of the rankings with just a few posts. But today it’s not quite that simple my friends. Today you not only need a blog, you need your blog to be a star. A beacon of light among the other blogs your competitors are writing.
So you need a regular addition of fresh new content to your website. You need your blog to grow, every day if at all possible.
You also need that daily content to be relevant. I have seen some business blogs out there that have little or nothing to do with the business they are in. They chat about the weather or the white sox, but don’t have much about what they can do for their clients, or what products they sell and service.
Why?
The idea is to add relevant content. Content about what you do. What you sell. How you handle customer service. Etc, etc, etc.
If you are writing your company blog about the weather or sports, then you are wasting your time. The listings you get out of the search engines are really going to be worthless to you, unless you happen to own the weather channel or ESPN….
So not only do you need to keep your blog posting consistent, you need to keep the posts pertinent. Laser focused on your products, your service, and what you do.