Some companies start blogging for one reason. Reputation management. Now this covers a really broad spectrum and their reasons for needing reputation management vary greatly. From trying to take on bad links in the search results to just working on client trust, many blogs are written solely for this purpose. Why? Because it works. A [...]

Why should your company consider outsourcing its blogging? Because the blogging needs to be done and done well. Each and every day to be effective. One of the main problems I see when existing blogs come to us is that the blog has been neglected. The reason is simple. Small and large business owners alike [...]