Business blogging sounds like a piece of cake in the beginning. But ask any company blog veteran that’s been at it for more than a few months and they might just tell you a different story. Because maintaining a business blog is hard, for several different reasons. First, it seems as if you could never [...]

It has taken a while, but corporations have seen the light when it comes to the necessity of a company blog. But having a blog and having a blog that is successful are two different things. Unfortunately, most corporate blogs fall into the first category and do not perform very well for various reasons. The [...]