Blog SEO Optimization
Yeah, I know the title is redundant. I did it on purpose. Mostly because this post is about who you are writing your business blog for.
I receive a truckload of requests to optimize blog content for good SEO performance. But who are you really writing your blog for? A piece of software (aka the search engine spiders) or humans?
It is super important to remember that the whole shebang is about business. That is, doing business with your current customers and creating relationships with new readers and clients. Unfortunately, what happens pretty often with business blogs is that the blogger spends all of his or her time writing the blog posts for the search spiders, not for the humans that might be reading that blog.
Here’s where things get sticky. Because writing for the search engines might work. You might just get some good listings. Probably not, but let’s say for the sake of argument that you do get some good listings for the keywords or key phrases you were targeting. If you weren’t writing naturally, you’re probably not going to gain a thing. All of that work for the traffic won’t increase your sales volume one iota.
Because you weren’t writing to who matters most.
Your readers. Your potential customers.
Nope, you did all that work and didn’t get the cookie. No brass ring for you my SEO fanatics. All that time you spent reading about percentages and doing keyword research means nothing but bigger numbers when you check your webstats.
The reason I’m blogging about this today is because I’m seeing it far too often these days. More and more company bloggers are working their butts off trying to hit the algorithmic jackpot and less time than ever writing a good business blog that might actually sell something.
If they spent half the time just writing naturally each day, they would see an almost magical difference in their sales figures.
Because it’s not only the traffic that matters. It’s what happens with the traffic AFTER it gets to your website. Anybody can add their website to an autosurf program and get some monster traffic numbers in their stat pages. But it don’t mean jack. Because none of those people are buying anything.
The same is true for people that are clicking organic search results and finding super refined blog posts without substance. Those people aren’t buying anything either. So that traffic is worthless.
Because the blog is worthless.
So here’s the skinny. Make your blog worth something. Blog naturally, each and every day if possible. Write about stuff that pertains to your business. Heck, you can pick out some keywords and phrases if you want. But then put those algorithms aside for a minute and write a good blog post.
Stop worrying so much about blog optimization and start worrying about providing a really good resource for your blog’s readers. Because those readers WILL become customers.
If they find a solid resource they like.
So work to please them. The humans. Build your site for your readers and the content SEO will happen without any extra work.
Give it a try, you’ll see. 
Tags: ASK.com, Google, Search Optimize, Search Spiders, Yahoo