‘Blog Demographics’ Category

Local Search Optimization and Blogging

Friday, February 13th, 2009

Owning a local web design company, I receive lots of questions from area companies. One of the most common questions I get is how blogging can help a local company build it’s clientele and overall sales. Actually, it’s pretty simple. Because all that really needs to be done is a change in the overall blogging [...]

Fake Blogs for Marketing

Tuesday, February 3rd, 2009

For those of you still on the fence as to the value of a blog, this might finally help you lean. I was making my rounds this morning and found this brilliant piece of marketing from the people at Jack in the Box. Below is a short YouTube video taken from the page. Yup, the [...]

Alexa Rank: Interpreting the numbers

Friday, October 3rd, 2008

What exactly is an Alexa ranking and what do these numbers mean to you and your business blog? The answer sort of depends on who you ask. Of course if you ask Alexa, you get this generic overview: “Alexa computes traffic rankings by analyzing the Web usage of millions of Alexa Toolbar users and data [...]

Blog Traffic: Increase sales without increasing your website traffic

Wednesday, September 10th, 2008

Every business blog wants it. That crazy blog traffic that jams your servers to the point of total failure… Hoping for that call from your webhost screaming that you need a dedicated server, yesterday, because your website visitors are overloading the hosting package you have now. Right? Now it’s time for a reality check. The [...]

Writing for your audience

Wednesday, August 27th, 2008

Every blogger does it from time to time. We write a blog post with the assumption that everyone reading that post knows what we know. The problem with this position is that if everyone that reads your blog actually did know what you know, they wouldn’t need to read your blog. Now would they? What [...]

Business Blog Lambs and Lions

Thursday, August 21st, 2008

There are as many different kinds of business blogs out there as there are grains of sand on the beach. Or so it seems. At least when you consider how many different industries there are. Each of these taking on different approaches when it comes to their daily blogging and it’s line of discussion. Some [...]

Cool companies, cool company bloggers

Thursday, July 31st, 2008

Let’s face it, I’m a nerd. I’m not cool, but like most uncool guys, I sometimes wish that I was. At times, I even try to act cool. But cool and business don’t always go together. So acting cool on your business blog may not be helping you in the way that you think it [...]

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