With the blogging boom has come literally thousands of would-be blog coaches. Each with their own opinions and different methods for developing successful corporate blogs. Which is fine, many of them offer sound advice that if followed, could help your blog perform better. But some of them seem to focus on areas that might not [...]

Let’s face it. It can be really tough for one person to maintain a company blog. No matter how diverse your company’s products and services might be, that blank text editor can start to look like a monster. It is why a large majority of corporate blogs die a quick death soon [...]

It has taken a while, but corporations have seen the light when it comes to the necessity of a company blog. But having a blog and having a blog that is successful are two different things. Unfortunately, most corporate blogs fall into the first category and do not perform very well for various [...]

Some companies start blogging for one reason.
Reputation management.
Now this covers a really broad spectrum and their reasons for needing reputation management vary greatly. From trying to take on bad links in the search results to just working on client trust, many blogs are written solely for this purpose.
Why?

Because it works.
A business blog [...]

There are a million reasons why your business needs to add a blog to it’s website. Here are five reasons I feel are the most important.
1.Content
2.Customer Interaction
3.Branding
4.Authority
5.Traffic
Website content: Content is king, I’m sure you’ve heard this catch phrase. It’s plastered on every consulting site on the web. But it is true. [...]